New JCCI Report Sets Standard For Comprehensive Approach to Age-Friendly Community

With Jacksonville’s 50-plus population growing, JCCI study provides a broad-based model for developing a community that works for people of all ages.


JACKSONVILLE, Fla. — Jacksonville should turbocharge its economic growth by helping 50-plus residents embrace “encore” careers. Northeast Florida businesses should create workplace policies that support family members caring for frail or disabled loved ones. The community should create a private membership service to help older people get around even if they can no longer drive themselves, and encourage building homes designed so that people can live independently throughout their lives.

These are among the recommendations from a new Jacksonville Community Council, Inc., (JCCI) study, “Re-Think Aging,” released today during JCCI’s 2015 annual meeting at WJXT. The findings are hailed by city and civic officials as a “model for how communities can embrace a future that works for people of all ages.”

“JCCI has provided us with an outstanding example of how to lay the groundwork for an age-friendly Jacksonville,” said Jeff Johnson, AARP Florida state director. “We are indebted to the citizens and community leaders who created this report. ’Re-Think Aging’ offers among the broadest visions I’ve seen in how a community can embrace a future in which a much larger proportion of our population is older.”

JCCI President and CEO Clayton Davis said, “The data and action steps outlined by the ‘Re-Think Aging’ report are a vital catalyst in galvanizing our community to create an age-friendly region. ‘Re-Think Aging’ uncovered this as an issue that impacts livability for all, not just the aging population. JCCI looks forward to building on its more than 40-year legacy of creating community change as we enter the implementation phase of the inquiry kicking off on Oct. 6.

“JCCI is grateful to the many community-minded partners who made “Re-Think Aging” possible, including the primary funder: Community Hospice of Northeast Florida, along with additional support provided by AARP Jacksonville, Brooks Rehabilitation, Fleet Landing and ElderSource.”

By 2040, Duval County’s 65-plus population will grow approximately 79 percent, nearly four times as fast as the overall population, according to JCCI. The graying of Jacksonville is driven not only by increasing lifespans but also by an influx of older people relocating to the area, demographic studies show.

“Americans in general are living longer and we must move away from the premise that growing older is essentially a disease process,” said Susan Ponder-Stansel, president and CEO of Community Hospice of Northeast Florida. “‘Re-Think Aging,’ through its breadth, depth and specificity of the recommendations, focuses on positive aging, a process of maintaining a positive attitude, keeping fit and healthy and engaging fully in life. There are pragmatic, feasible, detailed recommendations here for Jacksonville’s leaders to act upon, in virtually all areas of our lives.”

Among the recommendations:

  • Encourage the Jacksonville City Council to formally join the AARP Age-Friendly Community Network, a nationwide group of scores of cities, counties and regions that are actively preparing to make themselves more livable for people of all ages in the future.
  • Help Jacksonville and regional business leaders collaborate to encourage businesses to position themselves to seize opportunities as the 50-plus population grows.
  • Have Jacksonville area businesses work with the Caregiving Coalition of Northeast Florida, a program of Community Hospice, to develop model workplace policies that support families caring for frail older loved ones. About one in 10 Floridians is a family caregiver.
  • Ask AARP Jacksonville and HandsOn Jacksonville to collaborate to match older area residents seeking “encore careers” with businesses, nonprofits and volunteer organizations in need of their talents.
  • Ask OneJax to lead a community-wide effort to build awareness of discrimination against older people and stereotypes of them. 
  • Encourage local colleges, universities and technical schools to train the healthcare professionals who will be needed to care for a larger older population.
  • Ask Jacksonville’s Senior Services Division and area Councils on Aging to identify areas where many older residents live, and encourage the development of an “urban village” approach in which local agencies collaborate to provide a network of support services in those areas.