Community Hospice Efforts Garner National Recognition 

New marketing program receives accolades from health care advertising peers


JACKSONVILLE, Fla. – Community Hospice of Northeast Florida and ruckus. advertising + public relations recently joined forces to better convey our organization’s unmatched quality, service and satisfaction in the region.

“Our goal was to incorporate a fresh look and feel into our nonprofit’s marketing and advertising by highlighting services that distinguish us as a local leader in advanced illness and not just a hospice organization,” said Lisa Acheson Luther, director of communications and brand for Community Hospice. “One year later, the accolades from our collaboration with ruckus. and our patient families are a testament to the power of good storytelling.”

Community Hospice has received nine national awards for our We Choose advertising campaign over the past two weeks. Among the most notable is a rousing television commercial featuring one of our patients playing the harmonica with our certified music therapist. The spot was produced by Lindsey Films and edited at CROP Creative Media.

The 30-second commercial won two Telly Awards – a Bronze Award for Commercial Not for Profit and a Bronze Award People’s Telly. Each year, the People's Telly averages more than 125,000 online views with ratings cast from viewers from across the world. The award serves as recognition from industry leaders, producers and advertising professionals.

“Being named a People's Telly winner validates the excellence of the work and recognizes Community Hospice among its peers as one of the best in health care advertising,” said Susan Masucci, principal at ruckus. “’Harmonica Man,’ as it is affectionately known, also won a Merit Award for Television Single from the Health Care Advertising Awards, one of the oldest and most respected advertising competitions.”

Community Hospice was awarded four other Health Care Advertising Awards including two golds, one silver and one other merit.

The We Choose campaign also notched two 2016 Aster Awards; gold for the We Choose print advertising and silver for the We Choose outdoor advertising campaign for billboard design. Aster Awards are an elite competition dedicated to recognizing the nation’s most talented health care marketing professionals for outstanding excellence in advertising. This year marked the 15th anniversary of the awards.

“One of the challenges is taking a topic that not all are comfortable discussing, and finding ways to tell the story of our organization in a compelling manner that answers questions and relates to the place one might find themselves as they journey along their continuum of life,” Acheson Luther said.